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Today a easy way is to look for public groups and forums. Yahoo and Google provide free groups where people can discuss about their needs. Discover the problems your market have - try to see what problems you are able to solve. Build an online survey and invite them to take part and to ask you questions about their interests. Know what you want to achieve before spending a penny! According to the Wall Street Journal, only 14% of small businesses have an annual business plan in writing, and 60% have no plan on paper at all. Considering that a business plan is the precursor to a marketing plan, it stands to reason that even fewer businesses have a marketing plan. That's good news for you: if you take the time to create a marketing plan, you will stand head and shoulders above your competition. You should have a marketing plan BEFORE spending any money on advertising or promotion. You may get great deals on advertising, but if it doesn't fit your objectives, you are wasting your money. The fact is that you need to understand the needs of your people who are buying from you in order to sell them the right products. |
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