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To help users get to the right pages on your site, Custom Search provides structured search operators that enable you to drill down into subsets of search results based on structured data found in your pages or the metadata associated with the images on your sites. For image search, Google relies on both structured data on your pages and image metadata discovered when crawling your site. We recommend that all webmasters become familiar with our image publishing guidelines. Web search Unlike text, which is a free form sequence of words, structured data is logically organized into a set of objects with a set of attributes. Custom Search extracts a variety of structured data for use by structured search operators, including dates, authors, ratings and prices; this is the same data available for use in custom snippets. In addition, Google Custom Search supports structured data in any of the following formats: |
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