| 1 |
To advertise means to make information public. But nowadays advertising doesn't limit itself by a word publicity. Modern advertising has a task to show a product in a positive and pleasant way. It has an aim to make us want to buy it. But how and when did advertising appear? |
| 2 |
The advertisement has existed since antiquity time. At first there were murals that informed about gladiator fights. In the middle Ages public heralds stood in the centre of the city and gave last news. |
| 3 |
In the 15th century there was a good development of printing. After that posters and leaflets appeared. Two centuries later the first newspapers began to publish advertisements. But it is the 20th century when advertising really explodes. It followed the invention of radio and TV. |
| 4 |
In the United States companies have worked with advertisers since 1930. They invented packaging that had to attract customers. They also created an idea of product placement. It means that a product is shown in the movies. After that it gets well-known and well-sold. For example, it was made with the luxury cars which were shown in James Bond films. |
| 5 |
Nowadays the new territory of commercials is Internet with social networks. Small software called cookies allows offering ads according to the tastes of Internet users. Certainly, in the near future the commercial advertising will be personalized for each of us.What is it a strange word? Macaroon. It seems that it has appeared recently and belongs to these modern words. But it is not true. |
| 6 |
The macaroon is a soft cake of rounded shape that people have tasted since the middle Ages. It has from 3 to 5 cm in diameter. The macaroon recipe varies by the cook's skills. Professionals cook more complicated recipes, but housewives can try to cook light variant of them. |
| 7 |
Indeed, the preparation and cooking of macaroons is difficult even for professionals. To make a traditional macaroon, you need almond powder, icing sugar, sugar and egg whites. The amount of almond is equal to the amount of icing sugar. |
| 8 |
The macaroon has different flavors and colors. Generally, the pink macaroon is made with strawberry or raspberry. The beige macaroon has vanilla flavor. The brown macaroon is made of chocolate or coffee. The yellow macaroon is made with lemon. |
| 9 |
Recently it has been cooked a special macaroon which has two flavors. The body and the heart are different. For example, pear-orange and cherry-apple macaroons are very popular. |
| 10 |
This morning I get up at a half past six o'clock. It's still dark. I feel tired. I went to bed at 1 am and did not sleep enough. If a person doesn't sleep eight hours, it's unhealthy, I know. But today I take an exam. It starts at 9 am and I have to take a 7-hour bus if I want to arrive on time. I'm going to take a cold shower, to have a big coffee before getting there. |
| 11 |
Here I am in the bus. The people around me look tired too; I'm not the only one. But I think about my exam. I don't like mathematics at all, I find it abstract, and there are too many rules. What's the sense of all these rules? To tell the truth I don't understand some of them. |
| 12 |
The exam begins in ten minutes. I sit down and have a look at the other students, they are calm, and it seems they know everything. It's only me who does not know. I'm sure I'll be the only who will fail this exam, because I have not prepared enough. But I try not to panic. |
| 13 |
I have just handed in my paper, the test is over. It has been lasting for three hours. I feel relieved. I answered all the questions. Several of them were difficult, but I answered at random. An average mark will suffice me, I am not ambitious. |
| 14 |
I have lunch with Carol. The exam was a disaster for her. She tells me that she remained a lot of questions without answering. We talked about mathematics during the whole meal. I would like to discuss something else with her, but that moment she thought only of that. She was worried and upset. |
| 15 |
After lunch, I go to the library. I meet Simon in front of the Mathematics books. He tells me that this exam was really easy, that he had no problem. Simon is modest as always! But it's true; he's the best of our group. |
| 16 |
And again I am in the bus, I return. The people around me look even more tired than in the morning. They spent the whole day at work. Some people read or text, others listen to the music, others watch the landscape out of the window, others are sleepy. I want to get home, have a good dinner and go to bed in the end. |
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